Kickstarter for iPhone, iPad, and Android. You can connect a Google Analytics tracking ID in the Promotions tab of your project editor or the creator dashboard. This trusted, powerful tool gives you the ability to track how many visits to the project page are converting into pledges. The report can easily be downloaded as a CSV file. And once you send out reward surveys, backers’ responses will ALSO be documented here. Everything from the reward that they chose to any messages that you’ve exchanged will be documented here. Your backer report is where all information about your project’s backers will be neatly organized. Your project’s dashboard gives you an at-a-glance view of everything that’s happening: your funding progress, where visitors to your project page are coming from, a breakdown of which rewards backers are choosing - even a complete feed of all project activity. Let backers know in advance that the demand might affect your schedule. You can also stagger release dates - cap the original reward at a number you can handle, then add more with a later delivery date, so you don’t have to do everything at once. But when you designed a budget to make 100 of something, it’s tricky to suddenly have 10,000 pledges! If you feel like you’ve hit your limit, you can always cap your rewards. Unexpected popularity can be a nice problem to have. Here are some things to think about before adding stretch goals. They’re a better idea when they improve the work (like adding more levels to a video game), instead of creating something entirely new. These stretch goals can work for some - but they can also be challenging. But once that goal has been reached, some projects add incentives - like new features, colors, or gifts to backers - to hit even higher funding milestones. You can’t change your funding goal once you’ve launched. Shorter periods set a tone of confidence, help motivate people to back, and let you make a planned, concerted push to spread the word. Statistically, though, projects lasting 30 days or fewer have our highest success rates. Your funding period can last anywhere from one to 60 days. More than anything, you’ll want a little padding in case of unexpected costs or emergencies. Every project’s tax situation is different, but that may affect your needs as well - learn more here. If your project is successfully funded, Kickstarter applies a 5% fee there are also additional fees for our payment processors. Consider the audiences you can tap into, from friends and fans to online communities, and make a conservative estimate of how many backers you can realistically bring in. Still, most of your support will come from your core networks, and the people most familiar with your work. Kickstarter is a great way to share your ideas with new people. It’s okay if the number is bigger than expected: even if your project feels simple, it’s best to make sure every step is accounted for. For larger expenses, research the best price. Write down every possible expense - even less obvious ones, like shipping tape and bubble wrap. The first step to setting that goal is figuring out a budget. Your funding goal should be the minimum amount you need to make what you promised and fulfill all rewards. This minimizes risk for creators - imagine ending up with only $5,000 and a bunch of people expecting a $50,000 film! All-or-nothing funding makes it easier for backers to pledge to your project with confidence that you’ll be able to get the job done. If your project doesn’t reach its goal, then funds don’t get collected, and no money changes hands. Kickstarter uses an all-or-nothing funding model.
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